Contrary to what you may think, social media is not an advertising medium meant to broadcast the sales message of your business.
There’s an adage in the advertising world, “keep it simple, say it often, make it burn”. This saying is simple and yet it packs a lot of sage advice concerning…
In advertising, the most effective way to share your message is by following the KISS principle.
I like this statement about perseverance for many reasons, but in the context of working for the Rogers Agency, I like it because it helps me produce the best work.
