Every Business Should Invest in Facebook Ads

By June 22, 2017 September 24th, 2019 All blogs, Social Media Marketing Blog

Determining how, where and when to advertise your business online can be a daunting task, but fear not! We are here to meet all your internet marketing needs, including the force influencing modern-day society: social media. You probably tend to check your favorite social platform(s) several times a day, and guess what? Your customers do too! This is not a shocker, but what may surprise you is the fact that there is one social network that today’s advertisers simply cannot ignore – Facebook!

Here are just a few reasons why Facebook ads are worth your investment:

1.  Your Perfect Audience Awaits

Get new leads – fast! Facebook has approximately 1.65 billion active users. Whatever your business or industry size, you can count on finding your ideal customers on Facebook. In the U.S. alone, the average user spends nearly an hour engaging in Facebook content each day. Yet, only 2.5 million currently use Facebook advertising to reach their customers. This presents a massive marketing opportunity!

2. Highly Customizable & Affordable Campaigns

Whatever your budget, you can reach thousands of Facebook users (for as little as a $1 per day) that match your relevant audience. Get the most out of your campaign by first establishing advertising goals. With so many marketing strategies available, it’s critical that you choose the most appropriate marketing objectives for your business. Some of Facebook’s options include: brand awareness, video views and web traffic.

3. Exceptional Targeting Capabilities

Facebook offers seemingly endless ad targeting combinations that are capable of being much more specific than you might realize. Businesses can target Facebook users by location, demographics, age, gender, interests, behaviors, connections and more! With Facebook’s infinite targeting possibilities, you can ensure that your money is only being spent on your defined audience.

It’s hard to believe that most businesses still are not taking full advantage of this powerful advertising medium. Successful Facebook ads demand time and relative experience, but the rewards are well worth the investment. Even if you’re a small business with a tight budget, Facebook advertising is one of the most cost-effective ways to market your brand. For optimal marketing results, always choose The Rogers Agency. Gain an edge over your competitors by contacting us today! 757.546.8288