The Importance of Content Marketing

By August 23, 2014Courtney's blog

Today, content marketing is a necessity for businesses wanting to break through the noise. As technology only continues to exceed our expectations, individuals are becoming more and more overwhelmed with advertisements from companies vying for their attention through various media outlets. Content marketing is essential because it is an approach that has proven to both engage and obtain a specific audience. Recent marketing reports have shown that 61% of consumers claim to be more impressed by a company that launches custom content, and they are also more likely to make a purchase from that company. This large percentage is only going to continue to grow! Whether applied to television, internet or print ads, this technique of content marketing is the key for any organization to create a successful marketing campaign that will attract its target market and ultimately grow its business.

The Rogers Agency is made up of an experienced team of individuals who specialize in breaking through this noise. We can help you and your organization to apply an effective content marketing strategy that will expand your reach in a cost-effective manner while also generating new leads. So what are you waiting for? Contact us today, and remember, it costs nothing to ask!